How to turn a blog post into a LinkedIn carousel
The obvious approach is to take the post’s headings and make each one a slide. It is also the approach that produces the flattest carousels on LinkedIn, and it is worth understanding why before doing anything else.
A blog post can afford a slow start. The reader has already clicked, so paragraph one can set context and paragraph four can deliver the point. A carousel has the opposite shape: the point goes first, because the reader has not committed to anything and the cover is the entire pitch.
So the translation is not a summary. It is a re-argument of the same material in a different order.
Step 1: find the one claim
Read your post and write down the single sentence you would keep if you could keep only one. Not the topic — the claim. “Notes on pricing” is a topic. “Most pricing pages are built for the wrong buyer” is a claim.
That sentence is your cover slide. If you cannot find one, the post may be a roundup rather than an argument, which is a genuine reason to pick a different post to repurpose.
Step 2: find the middle, ignore the outline
Now look for the two or three passages that actually convince someone. In most posts these are not the headings — they are the example buried in section three, the comparison in section five, and the caveat near the end.
Those become your teaching slides. Everything else in the post — the setup, the context, the related tangent — does not make the trip. That is not a loss. The carousel is an advertisement for the thinking, not a replacement for the post.
Step 3: decide what the reader does next
A repurposed carousel has an unusually clear closing slide available to it: the post itself. But “link in comments” is weak on its own. Give the reader a reason — the thing the full piece has that the carousel could not fit. A worked example, the data, the counter-argument.
Step 4: generate, then edit as an editor
This is the step Ovokai is built for. Paste the URL of the published post and the generator reads it and drafts a carousel structure from the content — cover, teaching slides, closing. You choose the length and the tone before it runs.
What comes back is a draft, and it should be treated like one. The first pass typically needs the cover sharpened, one slide cut, and the closing rewritten to say something specific. That editing pass is the part that makes it sound like you wrote it, and it costs no credits — only generation does.
What to do with a long post
A 2,000-word post is usually two or three carousels, not one long one. Each section that contains its own claim can stand alone, and publishing them across three weeks gives the same material three covers and three chances to be seen — which is strictly better than stretching one carousel to twelve slides.
A repeatable loop
- Pick a published post that makes an argument.
- Write the one claim as a sentence.
- Mark the two or three passages that do the convincing.
- Generate from the URL, then edit the cover and the close by hand.
- Export and post; keep the original link for the comment.
Marketers running this loop weekly get the most out of it — there is more on that workflow, including brand kits for keeping a team consistent, on the carousels for marketers page.